The BUILD Framework is my 7-pillar growth system that takes you step by step from brand clarity at Basecamp all the way to scaling a cult brand at the peak

Inside you’ll find pre-recorded trainings, guided workbooks, and real examples you can plug straight into your business, so you’re not just learning, you’re implementing fast

This is the roadmap that pulls every piece of your business together, from content and storytelling to marketing, email, sales, and community, so you finally have a clear path forward

Every month you’ll join a live hot seat group call for direct support, laser-focused feedback and the clarity you need to unlock lightbulb moments and know your exact next move so you can take immediate action & implement

Each week you can submit your questions, roadblocks, or those “WTF do I do now?” moments and I’ll give you raw, unfiltered answers straight to your podcast app

You’ll also hear my behind-the-scenes insights on what’s happening in my own business, the shifts in content and social media, and what’s hot in marketing right now

This has quickly become a member favourite because it’s like having me in your back pocket, keeping you ahead of the curve and moving forward with clarity

You’ll unlock bonus trainings and resources covering everything from brand to content and social media, plus bonus masterclasses

Think of it as the extra layer of strategy that keeps you ahead

Ready-to-use tools & templates, behind-the-scenes insights, and deep dives that go beyond the core curriculum so you can keep sharpening your edge as you grow

The Basecamp Content Engine isn’t just any AI. It’s trained on my exact methods, frameworks & strategies. It thinks like I do, challenges your surface-level ideas, pushes you to go deeper on brand, storytelling, & emotional resonance

Instead of wasting hours trying to figure out what to post, you’ll have an AI powered by my brain giving you content that aligns with your brand, builds authority & drives sales on repeat

You’re not climbing this mountain alone. Inside Basecamp you’ll connect with other big-dreaming founders who get it

The wins, the wobbles, the late nights and big goals

This community keeps you inspired, motivated, and accountable so you can keep moving forward with people who want to grow just as much as you do

Basecamp is designed to support any industry - whether you're selling physical products, digital offers, or services.
The strategy inside is about brand, marketing, content, email, sales, and growth… and those apply across the board.
We've had students from skincare, coaching, ecommerce, wellness, VA work, beauty, and more

Basecamp is perfect if you already have a business idea and you’re getting ready to launch—or you’ve launched but haven’t hit your first $100K yet and feel stuck trying to grow.

If you’re still figuring out what kind of business to start, one of my beginner courses (like AYAB or $10K in 10 Weeks) is a better place to begin
But if you’re someone who wants to understand the full picture of business before jumping in—you’re welcome here too 🫶🏽

Yep! As soon as you join, you get instant access to all trainings, your private podcast, the next live call, and the community. You can start your 6-month journey when it feels right but the sooner you join the sooner we can run towards your first 6 figures 

Basecamp is different to my courses, and if you haven't yet hit your first 6 figures i'm going to guess anyone else's that you've done too 

This isn’t just a course. This is infrastructure, strategy, mentorship, and support 

If you've taken programs before but still feel stuck, this will fill in the gaps and show you how to execute for real results

If you’re serious about building a business that actually works—yes.
This isn’t a quick fix, it’s a 6-month incubator designed to help you build a real brand with strategy, structure, and sustainable growth

There is a minimum commitment for the full 6-month container, even if you decide to go all in for just 3

I built this to support women who are ready to play the long game and grow something that lasts.
If that’s not what you’re looking for—this won’t be the right fit

I get it. You don’t need more information. You need support, structure, and strategy

This isn’t a pile of videos - it’s a guided experience with real mentorship and direction so you actually use what you learn

Results depend on what you do with what I teach

If you show up, take action, and implement you'll move

I give you the strategy, systems, and support, but you’re the one who builds the thing

This isn’t magic. But it’s damn close when you commit

Yep. There are options to continue inside Business Lounge when you’re ready to scale, or you can extend Basecamp if you want more time. We’ll chat when the time comes

You get full access for 6 months from the day you join

That includes everything - trainings, podcast drops, live calls, and the private community hub